Spotlight Center Stage
Multi-channel Digital Campaign
A multi-channel digital campaign designed for a fictional community theater, Spotlight Center Stage. The campaign includes a social media ad, a digital display ad, an email blast, and a landing page design.
All four designs were created in Adobe Illustrator.
Digital display ad
Social media ad
Email blast
Landing page
Click the email blast or landing page image for a full view PDF!
Process
Spotlight Center Stage Brand Style Tile
Spotlight Center Stage wished to raise awareness of its brand beyond its local region. The theater was celebrating its tenth season and was offering seasonal ticket packages to encourage audience support. The client also hoped to garner volunteer support and monetary donations to maintain its programs.
The campaign is split into two groups: Campaign-specific and general assets. While all four assets properly represent the company, the grouping helps distinguish between assets specific to the campaign (ads about the anniversary promotion) and assets that have wider usage (website and email blasts that can have text and images changed for general use).
The campaign-specific designs use a limited palette from the brand’s colors, focusing on bold contrast and a spotlight motif. Sparkle icons and glow effects highlight the call-to-action buttons and hero images. The general assets, in contrast, utilize the brand’s full palette, containing images and headers in rounded shapes to showcase the brand’s fun personality.
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Spotlight Center Stage Brand Style Tile courtesy of Southern New Hampshire University.
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“Two Dancing Men on Stage” by Malik Talha is licensed under the Pexels license
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“Man in Black Hat and White Dress Shirt” by cottonbro studio is licensed under the Pexels license
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“Woman Standing Behind Red Curtain” by cottonbro studio is licensed under the Pexels license
“Two Men And Woman Wearing Different Costumes” by cottonbro studio is licensed under the Pexels license
“Man Wearing Crown” by Camargo Anthony is licensed under the Pexels license
“Woman Wearing White Dress Raising Her Hands” by Gabriel Barreto is licensed under the Pexels license
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“Two Dancing Men on Stage” by Malik Talha is licensed under the Pexels license
“Woman Wearing White Dress Raising Her Hands” by Gabriel Barreto is licensed under the Pexels license
“People Performing using Drums” by Alena Darmel is licensed under the Pexels license
“Man Wearing Crown” by Camargo Anthony is licensed under the Pexels license
“Man in Black Hat and White Dress Shirt” by cottonbro studio is licensed under the Pexels license
“Two Men And Woman Wearing Different Costumes” by cottonbro studio is licensed under the Pexels license