Get LIT Festival of Books
Multi-channel Digital Campaign
A multi-channel digital campaign designed for a fictional organization, Get LIT Festival of Books. The campaign includes a social media ad, a digital display ad, an email blast, and a landing page design.
All four designs were created in Adobe Illustrator.
Social media ad
Digital display ad
Email blast
Landing page
Click the email blast or landing page image for a full view PDF!
Process
Get LIT Festival of Books Mood Board
The client holds an annual event that promotes community literacy and supports local authors. Following the success of their previous year’s events and slowly building social media presence, they aimed to make their third annual event the largest one yet. In preparation, they had booked a larger venue and included a gift basket raffle to incentivize early registration.
The main focus of this campaign was to be “professional but fun.” The base designs are very simple and easy to follow. Information is presented in blocks or bullet points with keywords highlighted in different colors. Icons such as bookmarks and lightbulbs are used to add simple, thematic flair to the designs. To mark its importance, the gift basket raffle is always present underneath the main call-to-action button.
The event boasts many different activities from child-friendly, to poetry tents, to author talks, to book sales. To highlight this, images were chosen to properly represent this wide range, including images that show both adults and children enjoying the activities.
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Get LIT Festival of Books Brand Style Guide courtesy of Southern New Hampshire University.
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“Woman Reading A Book To The Children” by Yan Krukau is licensed under the Pexels license
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“Books fairs people” by Demiguel is licensed under the Pixabay license
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“Woman Reading A Book To The Children” by Yan Krukau is licensed under the Pexels license
“Woman in Black Long Sleeve Shirt Sitting on Chair” by cottonbro studio is licensed under the Pexels license
“Books fairs people” by Demiguel is licensed under the Pixabay license
“Photo Of Man Holding Mic” by Matheus Bertelli is licensed under the Pexels license
“Two Boys Seated on the Grass Laughing and Reading Books” by Vika Glitter is licensed under the Pexels license
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“Woman Reading A Book To The Children” by Yan Krukau is licensed under the Pexels license
“Woman in Black Long Sleeve Shirt Sitting on Chair” by cottonbro studio is licensed under the Pexels license
“Books fairs people” by Demiguel is licensed under the Pixabay license
“Photo Of Man Holding Mic” by Matheus Bertelli is licensed under the Pexels license
“Two Boys Seated on the Grass Laughing and Reading Books” by Vika Glitter is licensed under the Pexels license
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“Woman Reading A Book To The Children” by Yan Krukau is licensed under the Pexels license
“Woman in Black Long Sleeve Shirt Sitting on Chair” by cottonbro studio is licensed under the Pexels license
“Books fairs people” by Demiguel is licensed under the Pixabay license
“Photo Of Man Holding Mic” by Matheus Bertelli is licensed under the Pexels license
“Two Boys Seated on the Grass Laughing and Reading Books” by Vika Glitter is licensed under the Pexels license
“Person in Gray Jacket Holding White Paper” by cottonbro studio is licensed under the Pexels license