Dogs Out 5K
Multi-channel Digital Campaign
A multi-channel digital campaign designed for a fictional no-kill shelter’s annual dog-friendly race, Dogs Out 5K. The campaign includes a digital display ad and an animated ad.
The digital display ad was created in Adobe Illustrator. The animated ad was created in Adobe Photoshop.
Digital display ad
Animated ad
Process
Dogs Out 5K Mood Board
Dogs Out 5K Brand Style Tile
The organization wanted to raise awareness of their work as well as garner donations to maintain their facilities. To increase this year’s registration, they expanded the event to include both in-person and online participation.
The main focus of this campaign was “action” to play off of the fact that the event was a race. The hero image for the digital display ad features a boy and a dog running. The divider between the image and the rest of the ad is diagonal to further the feel of movement. The header and footer of the ad are contained in red stripes against a dark blue background, reminiscent of racing lines. Lastly, the faded trail of dog prints brings attention to the call-to-action button, encouraging the viewer to click it.
The animated ad shares the colors and typography of the digital display ad, with the added dimension of animation. The text shifts from a question to an answer, before settling on an encouragement for the viewer to join in on the fun. When the text reads “Join us!” The call-to-action button lights up for emphasis.
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Dogs Out 5K Brand Style Tile courtesy of Southern New Hampshire University.
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“Happy ethnic boy running on bridge with cute dog” by Sam Lion is licensed under the Pexels license
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“Happy ethnic boy running on bridge with cute dog” by Sam Lion is licensed under the Pexels license
“Crop ethnic woman walking dog on street” by Samson Katt is licensed under the Pexels license
“person walking beside Golden retriever on the street” by Andriyko Podilnyk is licensed under the Unsplash license
“Woman Running with Her Pet Dog” by Matthew Edington is licensed under the Pexels license
“Dog Holding a Leash in a Park” by Valeria Boltneva is licensed under the Pexels license
“Ethnic man training West Siberian Laika in city park” by Zen Chung is licensed under the Pexels license
“A Pug in Dogs Clothing in a Park” by Matheus Bertelli is licensed under the Pexels license
“A Person and Brown Dog Running Together” by Gabe is licensed under the Pexels license