Fresh Fare Farms

The company wanted to expand its customer base to a younger demographic, educate consumers on the benefits of locally sourced food and sustainable farming, and bring awareness to community food insecurity. The client was also holding a promotion for Hunger Action Month.

All three designs utilized the brand's style to be eye-catching. Seen with the contrasting colors of the text against the gradient background, and the contrast between the decorative and sans-serif font. The carousel ad focused on imagery matching each frame's text and the word "FRESH!" from the slogan slightly curves against the circular images to create visual intrigue. The animated ad is similar to the carousel ad, just shifted to a vertical orientation. A soft glow effect brings attention to the call-to-action button. The magazine ad puts the main focus on the header, an eye-catching hero image with bold, humorous text. The rest of the text is on the lower half, lower on the scale of visual hierarchy. Since the magazine ad would be part of a physical print, the call-to-action section informs the viewer of the website, instead of being a clickable button.